A few days ago, I read an article in the Dutch newspaper ‘Volkskrant’ on the ‘Niet Normaal (not Normal) exhibition at the Beurs of Berlage, which has been beyond well promoted in Amsterdam. Often this means the organization is either rich or kissed by the golden gloves of the art funds. Despite its PR machine, its the content or the intention of the exhibition, which I find intriguing, because it explores what is and isn’t normal through the work of ‘contemporary artists. I thought it was an excellent way of capturing the equilibrium of our societies global search for perfection. After all when perfection is a society’s norm, what happens when people divert or not live up to society’s expectations?
Sometime this week, I’ll get on my bike and head out to the land of artsy people to answer these questions :).